The Dark Side of Geotagging: Mining Travel Patterns from Location-based Social Media

Authors: Meilin Shi*, UC Santa Barbara
Topics: Geographic Information Science and Systems, Spatial Analysis & Modeling, Tourism Geography
Keywords: Geotagging, Social Media
Session Type: Paper
Day: 4/6/2020
Start / End Time: 9:35 AM / 10:50 AM
Room: Plaza Ballroom D, Sheraton, Concourse Level
Presentation File: No File Uploaded

Geotagging is dominant in social media with its pros and cons. With geotagging, people can easily find and visit spots where a photo is taken. While this may lead to some serious consequences, for instance, places that used to be hidden gems are now receiving unexpected and overwhelming digital popularity. Existing examples include Kanarraville Falls in Utah, Devil's Bathtub in Virginia, Horseshoe Bend in Arizona, so on and so forth. It is important to identify 'why a hidden gem become popular' and predict which place will be the next. In regard to this, we propose to take considertation of temporal effect and social influence with Huff Model and use Flickr geotagged photos to investiage the probabilty of tourists visiting a place from nearby attractions and the spatial-temporal patterns of visitation. Overall, this research contributes to mitigating the effect the dark side of geotagging brought by predicting the next place and revealing environmental impact of geosocial media.

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