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Turning TRIC: An Examination of Misogyny in Land Tenure from Brothel to Block Chain

Authors: Kerry Rohrmeier*, San Jose State University, Scott Wright*, University of Nevada - Reno
Topics: Urban and Regional Planning, Gender, Land Use
Keywords: Urban Planning, Feminist, Nevada
Session Type: Paper
Presentation File: No File Uploaded


The Tahoe-Reno Industrial Center, commonly referred to as TRIC in Storey County, Nevada has a storied history indeed. Trace the transformation of fifteen thousand acres of arid Great Basin from the famed Mustang Ranch once owned by Joe Conforte through its speculation and rebranding by developer and County Commissioner, Lance Gilman. Touted as the largest industrial development in the world the regional political economy will be examined through a feminist lens as federal, state, regional statutes and public policies set the stage for exploits by powerful men. TRIC thrived as a destination for megascale industrial development due to minimal regulatory or environmental permitting thus attracting a cadre of Silicon Valley elite to build fast and build grand - most notably the rise of the Tesla Gigafactory. Until, Jeff Burns, a relative outsider who amassed a fortune trading cryptocurrency purchased the remaining 67,000-acres to buildout his vision for a Blockchain utopian city just 20-miles east of the California border.

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