The impact of e-commerce “pure players” and mass retailers in the changes of logistics real estate market: the case of the Paris Region

Authors: Adeline Heitz*, CNAM
Topics: Planning Geography, Transportation Geography, Economic Geography
Keywords: e-commerce, mass distribution, logistics, urban planning
Session Type: Paper
Day: 4/7/2020
Start / End Time: 4:00 PM / 5:15 PM
Room: Granite A, Hyatt Regency, Third Floor
Presentation File: No File Uploaded


The rise of e-commerce has profoundly transformed the logistics, mass distribution, retail and transport sectors (Allen and al., 2018; Dablanc and al. 2019). The growth of e-commerce generates more and more freight flows and leads to a new demand for urban logistics facility in dense part of the metro area (Gardrat and al. 2016). E-commerce pure players are among the drivers of the logistics real estate sector, investing in new asset categories, ranging from XXL warehouses with 100 to 200,000 m² to small urban warehouses with a few hundred or thousand m². This paper will be an opportunity to analyze the new urban demand for small logistics warehouses and the evolution of the localization strategy of e-commerce players.
This paper will also compare these locat with the mass retail sector, which in reaction to the rise of e-commerce redesign its strategy by relying on omni-channel. Indeed, consumers alternately or simultaneously visit to physical stores and order online to buy products, and they are delivered at home, in a pick-up point, at the workplace or at a neighbor’s home). The question of omni-channel is difficult to analyze because it is confused with mass distribution, unlike e-commerce, which is a "pure-player" of online commerce. The question is whether the development of the omni-channel is driving supermarket players to align themselves with e-commerce and invest in warehouses close to urban centers such as pure-players.

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