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The Motivational and Demographic Factors Influencing Alternative Transportation on Auraria Campus in Denver, Colorado

Authors: Sean McAllister*, , Stephanie Lopez Vargas*,
Topics: Transportation Geography, Urban Geography
Keywords: Transportation, social geography, Denver
Session Type: Poster
Day: 4/8/2020
Start / End Time: 3:20 PM / 4:35 PM
Room: Virtual Track 3
Presentation File: No File Uploaded

Auraria Campus is a unique commuter campus in Downtown Denver that is home to three educational institutions: Community College of Denver, Metropolitan State University, and University of Colorado Denver. There are around 42,000 students, as well as 5,000 faculty and staff who commute to campus regularly. Located in the heart of Downtown Denver, a wide range of multimodal options serve the campus community. Multi-model options on Auraria Campus include major light rail stops that support 6 different light rail lines, 2 major bus stops, bike lanes, and multiple parking lots and garages. To better understand commuter behaviors, in Spring 2019, a team of MSU Denver students and faculty conducted a survey for the Auraria Sustainable Campus Program and received over 1,700 respondents from students, faculty and staff. The purpose of the survey was to better understand the overall commuting behaviors of everyone who travels to and from campus with the goal of promoting alternative transportation. In this study, we analyze and compare short answer responses from the survey, combined with demographic characteristics, to better understand commuter behaviors and transportation mode choice. The analysis provides a better understanding of commuter behavior, and particularly that of drivers, to help develop targeted communication strategies to positively address specific motivational factors. The data is being used to create more relevant and effective communication campaigns with the Auraria Sustainable Campus Program to influence more sustainable commuter behaviors.

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