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Not just a map: Geospatial Business Intelligence informing business decision making

Type: Panel
Theme: Expanding the Community of Geography
Sponsor Groups: Business Geography Specialty Group, Geographic Information Science and Systems Specialty Group, Military Geography Specialty Group, Careers and Professional Development
Organizers: Camelia Kantor
Chairs:

Description

This panel will discuss the future of two interwoven geospatial revolutions. One revolution is in business practices that use a person’s location “trace data” to provide a personalized customer experience. The other revolution is in the technology that enables the collection, enrichment, visualization, analysis, and usage of these data. These “co-revolutions” are in what is dubbed Location Intelligence (LI) and geospatial technologies (GT). When these two converge, location data is transformed into business insights and outcomes, providing competitive advantage or geospatial business intelligence (GBI). The LI and GT nexus will grow stronger in the future as the Internet of Things (IoT) matures and the number of interconnected location-enabled devices increases. GBI can be described as the converging of the geographic information sciences, geographic technologies, and unique and sometimes secret techniques and methods leading to decision and competitive advantage. The panel will discuss how the mashup of location and time stamped data from customers, operations, marketing and/or finance with geographic information system (GIS) and more recently satellite, UAV mobile devices, cameras and social media collected imagery are leading the business world into a new geospatial dimension and expanding the geospatial community. By leveraging new sources of geospatial data and specific methodologies for intelligence collection, GBI can help businesses build intelligent geospatial strategies leading to competitive advantage.


Agenda

Type Details Minutes
Discussant Micah Brachman University of Maryland 15
Discussant Daniel Steiner 15
Discussant Camelia Kantor USGIF 15
Discussant Benjamin Tuttle 15
Discussant Todd M. Bacastow Maxar Technologies 15

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