Digital Innovation of Heritage Image Perception from the Perspective of Media Geography: A Lesson from Beijing International Light and Shadow Art Season

Authors: Tianjie Zhang, Tianjin University, Jing Su*, Tianjin University
Topics: Tourism Geography, Human-Environment Geography, Geographic Information Science and Systems
Keywords: Heritage Image,Image perception,the light show,Beijing,Light design
Session Type: Virtual Paper
Day: 4/7/2021
Start / End Time: 3:05 PM / 4:20 PM
Room: Virtual 35
Presentation File: No File Uploaded

By applying new digital media technologies into heritage, the light show produces new space medium's sensory experience. This innovation has changed the way of spreading heritage sites' image and promoted heritage resources' creative transformation. Existing researches mostly focus on the light show design itself. However, there is a lack of research on the image construction and perception of heritage sites from media geography. This paper constructs a spatial narrative framework based on Spatial Narrative Theory to discuss the light show's influence mechanism on the traditional "narrator-media-reader" one-way transmission process. This research has guiding significance for the future application of digital innovation in the promotion of heritage image.
This study selects the first Beijing International Light and Shadow Festival, which is reproducible and highly popular, as a case study. First, collect data on people's distribution during weekdays, weekends with light shows, and weekends without light shows through mobile phone signaling. Methods such as GIS kernel density analysis are used to compare the temporal and spatial behavior differences of tourist flow. Second, this study obtained 734 pieces of comment data on the Beijing International Light and Shadow Festival from China's largest local life information platform. Text analysis and semantic emotion are used to analyze tourists' perception of the light show.
Preliminary conclusions include:
1. The light show affects the travel choices and stay behavior of tourists.
2. Tourists are more satisfied with the immersive experience of the light show.
3. The light show enriches the transmission mechanism of the heritage site image.

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