Authors: Melissa Garcia Lamarca*,
Topics: Urban Geography, Urban and Regional Planning
Keywords: developers, financialization, greening, speculation
Session Type: Virtual Paper
Start / End Time: 6:25 AM / 7:40 AM
Room: Virtual 38
Presentation File: No File Uploaded
As increasing numbers of cities seek to become greener and more sustainable, residential real estate developers – by choice or in some cases legal requirement – are also shifting their strategies and action related to urban greening. The paper locates itself in the literature addressing the increasing financialization of housing and urban development, where houses and urban space are increasingly considered as assets and speculative investment practices driving the production of urban space, and urban political ecology. Using a combination of grounded theory and coding related to green capitalism concepts, we will draw from 53 interviews with developers in 17 cities across Europe, the US and Canada to explore how and why property developers identify green development as a priority. We seek to uncover how urban sustainability or urban greening is affecting residential real estate investment decisions, and how developers mobilize greening in response.