How to (re)create authenticity? Local resources and creativity of craft soft drinks manufacturers in Poland

Authors: Michał Męczyński*, Adam Mickiewicz University in Poznań, Poland, Ewa Kacprzak, Adam Mickiewicz University in Poznań, Poland, Barbara Maćkiewicz, Adam Mickiewicz University in Poznań, Poland
Topics: Economic Geography, Food Systems, Rural Geography
Keywords: authenticity, craft soft drinks, locality, Poland
Session Type: Virtual Paper
Day: 4/9/2021
Start / End Time: 3:05 PM / 4:20 PM
Room: Virtual 32
Presentation File: No File Uploaded

Since the beginning of the XXI century, an increasingly important role in recreating local traditions in Poland is played by enterprises from the food industry, which i.a. produce authentic soft drinks. The increase in craft soft drinks production is a response to the growing influx of the global products and it has been developing dynamically since the Polish accession to the European Union. The manufacturing of the authentic soft drinks plays an important role in the development of the local economy. The investigated producers use regional tradition and creativity, but also local resources, which provide an authentic nature of their products. Nonetheless, they also develop international links for the supply of some unique components. The authors of the study use the Thurnell-Read’s concept (2019) to present the regionally diverse nature of the authenticity of craft soft drinks in Poland. The results show a regional diversity in approaches to the production of artisanal soft drinks. Authenticity of craft soft drinks lies mostly upon a high-quality of organic ingredients. Producers perceive creation of new craft soft drinks as an essential part of their own life. Creativity of Polish entrepreneurs manufacturing craft soft drinks helps them to success on the market and compete with the global soft drinks producers. The authors argue that the locally embedded authentic soft drinks might be a great alternative to refreshments produced at the mass scale.

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