Authors: Mark Patterson*, Kennesaw State University
Topics: Wine, Beer, and Spirits
Keywords: Craft beer, Breweries, Beer, Beer Geography
Session Type: Virtual Paper
Start / End Time: 1:30 PM / 2:45 PM
Room: Virtual 32
Presentation File: No File Uploaded
The Brewer Association (BA) notes that the majority (more than 78.5 percent in 2016) of legal drinking age adults in the United States live within 10 miles of a craft brewery. While this fun fact establishes the perceived ubiquity of craft breweries in the United States, it lacks the geographic understanding of who - or more importantly, where - the remaining percentage of the population lie. In this paper, we mapped the locations within the United States (including Alaska and Hawaii) of all craft beer industry market segments. This includes all brewpubs, microbreweries, contract breweries, and regional craft breweries that are open as of January 2019?. We then overlaid 2019 population estimate data and road data (from ESRI) to assess the distances of populations from craft breweries. Findings reflected not only the true percentage of legal drinking age adults found within 10 miles of a craft brewery, - at local, state and national levels - but where the gap locations exist, why they exist, and the general demographics of these "outlier" regions.