A Geographic Framework for Assessing Neolocalism Through Craft Cider Production

Authors: James Buratti*, The University of Texas, Ron Hagelman, Texas State University
Topics: Food Systems, Wine, Beer, and Spirits, Cultural Geography
Keywords: neolocal, cider, local food, geographic framework, geographic proximity, relational proximity, values of proximity
Session Type: Virtual Paper
Day: 4/9/2021
Start / End Time: 11:10 AM / 12:25 PM
Room: Virtual 22
Presentation File: No File Uploaded

The purpose of this research is to propose a new conceptual framework intended to offer scholars a tool for assessing the geographic qualities among the myriad expressions of neolocalism reflected by craft food producers. To that end we attempted to determine to what extent do Texas craft cider producers employ neolocal traits in the identity and marketing of their products and place; how and under what conditions does the role of neolocalism and the traits employed in Texas craft cider production vary by location, reflecting local sites and situations; and do geographic, relational, or value-based traits hold greater influence when employing neolocalism in Texas craft cider. Incorporating geographic, relational, and values of proximity along with identified neolocal traits, we created a visual representation of neolocal engagement, the neolocal product model. The model visually demonstrates how Texas craft cider producers’ ability to conscientiously create a locally-embedded product imbued with neolocal traits are affected by how the producers situate themselves within a local food network, reflect local resources and values, and present their cidery within a chosen landscape. We feel the framework illuminates features neolocalism, particularly cultural affects, that would have been otherwise difficult or impossible to see or know. This framework, when applied to other neolocal activities or in different locations, may reveal other important yet to be identified traits.

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