Authors: Kimin Cho*, University of Michigan, Dimitrios Gounaridis*, University of Michigan, Joshua Newell*, University of Michigan
Topics: Land Use and Land Cover Change, Environment
Keywords: Avocado, Corporation, Economic Geography, Ecological Risk Assessment
Session Type: Virtual Paper
Start / End Time: 4:40 PM / 5:55 PM
Room: Virtual 30
Presentation File: No File Uploaded
This study examines the case of the supply chain exporting avocados from Mexico to the United States. It compares the actual environmental impacts of the industry with the perceived impacts of the industry that corporate actors in the supply chain have. First, the study reconstruct the supply chain of Mexican avocados distributed in the U.S. using TRACAST method. Then, the study interviews industrial to examine how they perceive environmental impacts of the avocado industry in Michoacán. Finally, the study examines the actual environmental impacts of Mexican avocado industry through GIS analysis and literature reviews and contrasts the findings with the perception of corporate actors within the supply chain. The study finds a minor difference between the perceived and actual environmental impacts of the Mexican avocado industry. Using the reconstructed the supply chain structure, this study challenges the general use of the information deficit assumption in future studies attributing all environmental problems to a lack of information.