Community Education and Public Perceptions of Water Reuse: A Case Study in Norman, OK

Authors: Madeline Wade*, Texas State University, Randy Peppler, The University of Oklahoma
Topics: Water Resources and Hydrology, Human-Environment Geography
Keywords: water, reuse, disgust, trust, environmental psychology
Session Type: Virtual Poster
Day: 4/7/2021
Start / End Time: 4:40 PM / 5:55 PM
Room: Virtual 52
Presentation File: No File Uploaded

The success of municipal wastewater reuse programs is often dependent on public willingness to use recycled water. Psychological reactions that contribute to behavioral intention have varying levels of influence, with the reaction of disgust or “yuck factor” creating the primary behavioral barrier. Factors influencing disgust reactions to recycled wastewater are of interest to psychologists and water managers alike. Research has shown that community education initiatives can increase willingness to support water reuse projects. A two-part study was carried out with a total of 114 participants in Norman, Oklahoma, where the local government is interested in implementing wastewater reuse to supplement water supply during drought. Participants were asked about their willingness to use this water and their feelings of disgust, as well as their trust in public officials before and after touring the Norman Water Reclamation Facility. Results found that willingness and disgust are inversely related. Political affiliation, education, and previous knowledge of the program had significant effects on willingness to use recycled wastewater. Community education significantly increased participants' willingness to use that water and to support an eventual ballot initiative to expand Indirect Potable Reuse. These results suggest community education can overcome initial reactions of disgust that contribute to behavioral intention.  

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