Urban vs. rural – Polish Generation Z towards the environment

Authors: Leszek Dabrowski*, Nicolaus Copernicus University in Torun
Topics: Social Geography, Environment
Keywords: generation Z, environment, urban, rural, Poland
Session Type: Virtual Poster
Day: 4/10/2021
Start / End Time: 1:30 PM / 2:45 PM
Room: Virtual 51
Presentation File: No File Uploaded


Increasing human impact on the environment makes us pay attention to actions not only on a macro-scale (actions taken by politicians and large corporations) but also on a micro-scale (actions taken by individuals). Crucial are actions taken by young people, including generation Z, who will determine the future environment's condition. A particular case is generation Z from Central and Eastern Europe (including Poland), which is the first to adopt its peers' global characteristics. However, this generation is not homogeneous, and one of the main variables influencing attitudes and behavior is the place of residence. Therefore, it is interesting to find out what attitudes and behaviors generation Z from Poland adopt towards the environment and their similarities/differences according to the place of residence (urban vs. rural).

The study explores the motivational factors of Polish Generation Z towards their pro-environmental behavior (PEB) and the actual PEB undertaken by them. The Theory of Planned Behavior was used as a theoretical framework to examine motivational factors. This framework examines behavioral intentions that arise from attitudes, norms, and perceived behavioral control. The study involved a total of 12 focus group interviews with representatives of generation Z in rural areas, small towns, medium-sized towns, and big cities. Between 5 and 7 people participated in each interview (the total number of interview participants was 68).

The results show that Polish Generation Z's motivational factors towards their PEB and the actual PEB undertaken by them vary in particular settlement units.

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