Patterns of diversification and homogenization of popular music consumption in North America

Authors: Alejandro Mercado-Celis*, Universidad Nacional Autonoma de México
Topics: Cultural Geography, Digital Geographies, Economic Geography
Keywords: Pop Music , North America, Spotify, Mexico, Canada, USA
Session Type: Virtual Guided Poster
Day: 4/10/2021
Start / End Time: 11:10 AM / 12:25 PM
Room: Virtual 53
Presentation Link: Open in New Window
Presentation File: Download



North America constitutes a free trade area where Canada and Mexico have opposing stands regarding the protection of cultural industries in the face of American cultural products dominance. Mexico has an offensive, unprotected position, while Canada has enforced a defensive and protective strategy. While there is an abundance of research of the US dominance in the audiovisual market in Canada and México, for the music sector, there are not empirical assessments that synchronously compare the music consumption patterns of the three countries. We ponder if, as in the film and television industries, American pop music dominates pop music markets in México and Canada and, if so, to which degree Mexican and Canadian artists participate in their national markets and the North American market as a whole. To track down music consumption patterns in North America, we analyzed Spotify's daily lists of the top 200 songs in the three countries from 01/01/2017 to 08/04/2020. We found that the United States does indeed dominate the market for popular music in the region. However, the data also show significant differences in Canada and Mexico's music consumption ratio relative to the United States. Empirical evidence also shows the coexistence of diversity and homogenization patterns in popular music consumption in the region's three countries.

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